The Strong Dog vs. Weak Dog meme, popularly known as Swole Doge vs. Cheems, became a viral sensation in mid-2020. The format features a photoshopped, muscular Shiba Inu known as Swole Doge alongside a small, timid-looking Shiba Inu named Cheems. It is primarily used to compare two time periods, organizations, or individuals, typically depicting the past as 'strong' and the present as 'weak' or overly sensitive. While Swole Doge has been a part of internet culture since 2013, the pairing with Cheems created a perfect template for satirical social commentary on the perceived decline of standards over time.