The Strawberry Dress meme refers to the viral Lirika Matoshi 'Strawberry Midi Dress' that took the internet by storm in mid-2020. Despite its high price tag, the whimsical pink tulle garment became a symbol of the 'cottagecore' aesthetic during the global lockdown, appearing in countless TikToks, fan art of anime characters, and Twitter threads. The meme evolved from genuine admiration of the dress to ironic humor, often contrasting the dress's hyper-feminine, fairy-tale vibe with contrasting subcultures or the mundane reality of staying at home. It remains a definitive cultural artifact of the COVID-19 era internet landscape.