Originating in the early 2010s during the height of the Twilight film franchise's popularity, this phrase became a viral catchphrase used to criticize the perceived lack of chemistry between the main characters, Bella and Edward. It is typically applied as a caption to images featuring unusual, gross, or nonsensical duos—ranging from inanimate objects to grotesque monsters—to humorously suggest that even these pairings possess more emotional depth than the vampire saga. Over time, it evolved into a foundational piece of internet snark, used across social media platforms like Tumblr, Reddit, and Twitter to mock romantic clichés and general pop culture tropes.