The 'Sticker Boy' meme features Ethan Gane, a young boy who became an internet sensation after he was spotted repeatedly placing stickers on his face and clothes during a televised speech by former Australian Prime Minister Malcolm Turnbull in 2016. While the adults discussed serious political matters, the boy’s blatant disregard for the gravity of the situation and his pure focus on his sticker collection resonated with audiences worldwide. It has since become the go-to template for depicting moments of extreme distraction, prioritizing hobbies over responsibilities, or simply acting out of place in a formal setting.