Steve Roggenbuck is an American poet and YouTuber who rose to internet fame through his high-energy, idiosyncratic videos that blend performance art with motivational speaking. Known for his signature 'Alt Lit' style, his memes usually feature intentional misspellings like 'HULOO' and 'BUTIFUL' while shouting positive affirmations directly into the camera. The meme captured the internet's imagination in the early 2010s for its raw, unfiltered enthusiasm and subversion of traditional poetry. It is frequently used to express ironic or sincere passion for life, creativity, and the absurdity of the human experience.