The 'Steve Jobs Daughter BTW' meme stems from a viral Instagram story shared by Eve Jobs, the youngest daughter of Apple co-founder Steve Jobs. In late 2022, following the announcement of the iPhone 14, she shared a popular meme showing a man proudly holding up a new shirt that is identical to the one he is already wearing. Her inclusion of the image was widely interpreted as a witty critique of Apple's incremental design changes, suggesting the new device was virtually indistinguishable from the previous model. The meme has since become a staple for tech enthusiasts to mock the lack of innovation in annual smartphone releases.