The 'Steve Buscemi Fellow Kids' meme originates from the NBC sitcom 30 Rock, specifically the 2012 episode 'The Tuxedo Begins.' In a flashback scene, character Lenny Wosniak (played by Buscemi) attempts to go undercover as a high school student to infiltrate a group of teenagers. Despite his obvious age, he wears a red hoodie, a backwards cap, and a 'Music Band' t-shirt while carrying two skateboards, awkwardly uttering the line: 'How do you do, fellow kids?' The image became a cultural shorthand used to mock brands, politicians, or older individuals who try too hard to appear hip or relate to youth culture in an insincere way.