The #StarringJohnCho movement began in May 2016 as a social media campaign created by digital strategist William Yu. Its goal was to address the lack of Asian-American leads in Hollywood by photoshopping actor John Cho into posters for massive blockbusters like 'The Martian,' 'Spectre,' and 'Captain America.' The meme quickly went viral, sparking a global conversation about diversity, whitewashing, and the viability of Asian actors in leading roles. Beyond its political message, it became a popular creative exercise for fans to visualize their favorite movies with more inclusive casting. Today, it remains a powerful symbol of digital activism and a staple for those advocating for better representation in the film industry.