The phrase 'Standing on business' gained massive internet traction in late 2023, popularized by artists like Drake and comedians like Druski. It refers to taking action, being reliable, and actually doing what you say you are going to do. The meme usually involves someone looking particularly determined, professional, or successful, contrasting with situations where people usually flake or make excuses. It has evolved into a catch-all term for maintaining one's reputation and integrity, often used humorously when the subject is doing something trivial but with intense seriousness.