The SPY x FAMILY meme phenomenon revolves around the quirky and undercover lives of the Forger family, particularly the telepathic daughter Anya. Since the series' debut, Anya’s diverse and exaggerated facial expressions—most notably her 'Heh' smug face—have become staples of internet culture. These memes are widely used to represent situations involving hidden secrets, smug satisfaction, or social awkwardness. The dynamic between a world-class spy, a professional assassin, and a mind-reader provides endless comedic material for creators looking to highlight the irony of modern life or 'elegant' failure.