The Spider-Man Pointing at Spider-Man meme originates from the 1967 animated series episode titled 'Double Identity.' In the scene, a criminal named Charles Cameo dresses up as the wall-crawler to steal art, leading to a classic standoff where both figures point at each other in confusion. The image first gained traction on 4chan and Twitter in the early 2010s as a way to mock people exhibiting hypocritical behavior or to highlight two incredibly similar things. It has since become a cultural phenomenon, even being referenced in the 'Spider-Verse' films and performed live by the franchise actors.