The Spider-Man: Homecoming Poster Parodies emerged in mid-2017 following the release of the official theatrical poster, which was widely mocked for its cluttered and disorganized design. Fans felt the poster attempted to fit too many characters—including multiple depictions of Iron Man and a giant Vulture—resulting in a chaotic composition. This sparked a viral trend where internet users photoshopped additional, unrelated characters or repeated the same actors hundreds of times to emphasize the absurdity. Today, the meme serves as a shorthand for criticizing corporate over-marketing and poor graphic design, often used whenever a new blockbuster poster looks too busy or over-processed.