The 'Sorry Sir, No Pets Allowed / Excuse Me That's My Wife' meme is based on a classic comic strip premise where a man is stopped at an entrance for bringing an animal-like creature into a restricted area. The humor arises from the man's indignant defense, claiming the creature is actually his spouse. On the internet, this template evolved into a popular 'object labeling' meme. Users label the 'pet' as a weird hobby, a controversial opinion, or a fictional character they are obsessed with, while the man represents the user defending their niche interests against societal norms. It is a go-to format for expressing 'simping' or unapologetic devotion to something unusual.