The 'Sofmap Wall' (Sofmap no Kabe) refers to the distinct blue and white checkered pattern found in the event spaces of Sofmap stores, particularly in Akihabara, Tokyo. It became an internet sensation because it serves as the standard backdrop for press conferences and promotional photoshoots for Japanese gravure idols, voice actors, and cosplayers. Within the meme community, the wall is used to give any subject—from anime characters to random internet personalities—the look of an official promotional appearance or a public event. Its highly recognizable pattern immediately signals otaku culture and Japanese media tropes, making it a versatile tool for creating mock announcements or celebrating niche interests in a professional-looking setting.