SoFloAntonio, the online persona of Antonio Lievano, became a viral sensation and a controversial figure in the mid-2010s primarily known for 'freebooting'—the act of re-uploading content from other creators to his own Facebook page. His videos were famously characterized by white borders, large text captions starting with 'I won't lie, this is definitely me,' and excessive use of the laughing-crying emoji. While he drew significant criticism from the YouTube community, particularly from H3h3Productions, his style became an iconic template for early social media engagement bait. Today, the meme is used ironically to mock low-effort content curation, stolen jokes, and the overly dramatic reaction culture of early Facebook.