The Social Media Douchebag meme is a satirical take on the rise of self-proclaimed internet 'gurus' and 'influencers' who prioritize vanity metrics over actual value. Typically featuring an image of someone looking overly confident or pretentious with digital gear, the template is used to mock the gap between an individual's online persona and their real-life lack of credibility. It gained traction during the late 2010s as social media marketing became a saturated field, serving as a humorous critique of the 'fake it till you make it' mentality. It is the go-to template for calling out cringe-worthy LinkedIn posts, unsolicited advice from 'growth hackers,' and the modern obsession with personal branding.