Sleeveface is a photography phenomenon and internet meme that involves one or more people obscuring parts of their body with a record sleeve, creating a clever optical illusion. The term was coined in early 2007 by Carl Morris after he posted pictures of himself and friends holding record covers at a bar in Cardiff, UK. While the practice of 'sleevefacing' dates back decades in record stores and private collections, the meme gained global traction through social media and dedicated community websites. It celebrates the artistry of physical media, allowing fans to literally 'become' the music they love by blending the real world with iconic album artwork from legends like David Bowie, Prince, or Adele.