The 'Shot on iPhone' meme originates from Apple's long-running 2015 marketing campaign intended to showcase the high-quality camera capabilities of their smartphones. However, the internet repurposed the elegant branding to highlight grainy, low-quality, or disastrous footage. Typically, a video or image shows a chaotic or dangerous stunt that suddenly cuts to the minimalist Apple logo and the 'Shot on iPhone' slogan, creating a hilarious contrast between the prestigious brand image and the absurdity of the content. It became a staple of internet culture, used primarily to punch up fail videos and 'moments before disaster' scenarios.