Shoob (or Shoober) is a popular internet slang term used to describe exceptionally fluffy dogs, most notably the Samoyed breed. The term emerged as part of the DoggoLingo or 'Internet Speak' movement during the mid-2010s, gaining traction on platforms like Reddit and Tumblr alongside words like 'floof' and 'bork.' These memes typically feature a large, white, smiling dog that resembles a literal cloud with a face. The humor usually centers around the dog's overwhelming softness, its friendly expression, and its absolute 'roundness.' It has become a staple of wholesome meme culture, often used to represent purity, comfort, or simply to celebrate the aesthetic of high-volume fur.