The 'Shine' or 'Final Placement' meme, also known as the 3rd Place Celebration, is based on a comic by artist im_p_u_l_s_e. It depicts a bronze medalist on a winner's podium celebrating with extreme enthusiasm—biting his medal, spraying champagne, and kissing the trophy girl—despite only coming in third. Since its viral explosion in 2020, the meme has become the universal symbol for over-the-top reactions to minor achievements. It is widely used to mock brands that celebrate mediocre results, or by individuals practicing self-deprecating humor about their own 'small wins' in life that feel like major victories.