Sheltering Suburban Mom is an advice animal image macro series featuring a photo of best-selling romance novelist Carly Phillips. The meme emerged in early 2011, initially on Reddit, to satirize the perceived double standards and hypocritical behavior of suburban mothers who are often portrayed as overly protective and religiously conservative. Typically, the top caption establishes a strict moral or parental rule, while the bottom caption reveals a contradictory or judgmental action taken by the character. It resonates with audiences by poking fun at the 'do as I say, not as I do' mentality often associated with rigid parenting styles, becoming a staple of internet culture for highlighting social ironies.