Shamefur Dispray is a catchphrase originating from the 2011 strategy game Total War: Shogun 2. When a player's units lose morale and flee the battlefield, the advisor shouts, 'Our men are running from the battlefield! A shamefur dispray!' The phrase became an instant hit within the gaming community due to the voice actor's enthusiastic delivery and the phonetic spelling of the accent. It is primarily used to mock failures, poor performances, or embarrassing situations in video games and real-life scenarios. The meme often features the Shogun 2 advisor or traditional Japanese art, serving as the ultimate internet critique for anyone who has let their 'clan' down.