This legendary scene originates from the 1995 Seinfeld episode 'The Beard' (Season 6, Episode 16). In the clip, George Costanza (played by Jason Alexander) offers sage, albeit hilariously unethical, advice to Jerry Seinfeld (played by Jerry Seinfeld) as Jerry prepares to take a polygraph test. George's deadpan delivery of the line 'Jerry, just remember, it's not a lie if you believe it' perfectly encapsulates his character's commitment to deception. In modern meme culture, this clip serves as the ultimate reaction for self-delusion, gaslighting oneself, or maintaining a straight face while defending a blatant falsehood. It is the go-to template for situations where someone is trying to rationalize a bad decision or present a curated, false version of reality to the world. It captures the essence of ironic confidence in the face of objective truth. Example caption ideas: 'Me telling myself that buying more crypto is a responsible investment strategy,' 'When you tell the interviewer you have 5 years of experience in a software that came out last week,' or 'Explaining to my cat that I definitely didn't forget to buy more treats.'