This iconic clip originates from the 1996 'Seinfeld' episode titled 'The Rye' during the show's seventh season. It features the eccentric Cosmo Kramer, played by Michael Richards, who has purchased a massive, industrial-sized can of 'Beefarino' (a parody of Beefaroni) from a warehouse club. In the scene, Kramer enthusiastically feeds the canned pasta to Rusty, a hansom cab horse, while joyfully singing the product's jingle: 'Beefarino, what a delicious cuisine-o, fit for a king-o!' The humor stems from Kramer's misguided belief that the horse would enjoy the processed meal, which ultimately leads to disastrous flatulence during a romantic carriage ride later in the episode. As a meme, this clip is frequently used to represent misplaced enthusiasm, the joy of a bulk purchase, or the moment someone introduces a chaotic element into a situation. It perfectly captures the vibe of 'treating' someone to something that is objectively a bad idea. Example captions include: 'Me feeding my dog a piece of cheese knowing the consequences,' 'When you find a 5lb bag of pizza rolls on sale,' and 'Me introducing my friends to my latest hyper-fixation.'