The 'Scratch That, Reverse It' meme is a playful nod to the famous line delivered by Gene Wilder in the 1971 film 'Willy Wonka & the Chocolate Factory.' While the original cinematic quote was 'Strike that, reverse it,' the internet has evolved the phrase—often pairing it with the Nerd Emoji (🤓☝️) to capture a specific 'um, actually' energy. It is typically used to depict a moment where someone makes a common statement, only to immediately 'correct' themselves with a much more honest, obsessive, or pedantic truth. This template became a staple on TikTok and Twitter for users to humorously call out their own contradictions or niche interests with an intellectualized, tongue-in-cheek flair.