The #SavePepe movement emerged as a response to the controversial co-opting of Pepe the Frog by various groups and its subsequent labeling as a hate symbol. Originally created by Matt Furie for his comic 'Boy's Club,' Pepe was a chill, 'feels good man' character before being pulled into political turmoil. When Furie officially 'killed' the character in 2017 to protest its misuse, fans launched the #SavePepe campaign to reclaim the frog's original wholesome and non-political spirit. Today, the meme represents internet resilience and the collective effort to preserve digital icons from external polarization, frequently used to return Pepe to his roots as a universal symbol of internet expression.