Sasha is a mint-blue rabbit villager who was first introduced in the Animal Crossing: New Horizons 2.0 update. He immediately became a breakout star of the series due to his incredibly cute, large-eyed design and fashion sense. The meme culture surrounding Sasha often focuses on the surprise many players felt upon learning that he is a male villager with the 'Lazy' personality type, as his aesthetic is traditionally feminine. He is frequently used in memes to represent pure innocence, the 'protect at all costs' sentiment, or to poke fun at the intense popularity of certain villagers in the ACNH trading community.