The 'Rumi Sniffing Kimbap' meme features a curious cat named Rumi cautiously inspecting a plate of Korean kimbap. This template gained traction among pet lovers and the online community, capturing that universal 'what is this?' expression animals give to human food. It is primarily used to represent curiosity, suspicion, or the act of investigating something that looks appealing but might be slightly risky, like a bad decision or a weird internet rabbit hole. The meme resonates because of Rumi’s intense focus and the relatable nature of pets hovering over their owners' meals, making it a versatile choice for any 'investigation' joke.