The Ron DeSantis High Heels conspiracy theory, often dubbed 'Lift-gate,' gained massive viral traction in late 2023 during the Florida Governor's presidential campaign. Internet sleuths and fashion experts began analyzing DeSantis's choice of footwear, specifically his Western-style boots, noting unusual creases and an aggressive pitch that suggested the use of internal height-increasing lifts. The meme highlights the absurdity of political optics, focusing on the candidate's perceived height insecurity. It is commonly used to mock vanity in politics, with users often superimposing images of high heels or platform shoes over his boots to emphasize the visual awkwardness of his stance and movement during public appearances.