The Ron Burgundy meme stems from the 2004 cult classic comedy Anchorman: The Legend of Ron Burgundy, starring Will Ferrell. The character's exaggerated confidence, oblivious nature, and legendary catchphrases like 'Stay Classy, San Diego' and 'Boy, that escalated quickly' provided endless material for the internet. These memes typically highlight situations that spiral out of control or moments of misplaced pride. Since the early 2010s, Ron Burgundy templates have remained a staple of reaction culture, used to express shock, bewilderment, or ironic sophistication across all major social media platforms.