The phrase 'Roll Tide' originated as the official rallying cry for the University of Alabama's Crimson Tide athletic teams. While it remains a deeply respected symbol of school pride in the world of college sports, internet culture repurposed it into a shorthand punchline for jokes involving incest and southern stereotypes. This comedic shift gained significant momentum in the late 2010s across platforms like Reddit and Twitter, where the phrase is often used as a sarcastic reaction to awkward family dynamics or rural tropes. Today, the meme is a versatile internet staple used both by genuine fans and those poking fun at regional clichés.