The Rob In The Hood meme is a modern, urban reimagining of the classic English folklore hero, Robin Hood. It typically features characters in streetwear or hoodies, playing on the double meaning of 'the hood' to contrast medieval legend with contemporary street culture. The meme often highlights situations where someone performs a 'noble' act in a non-traditional or sketchy way, or simply uses the pun for comedic effect. It gained popularity on social media platforms like Instagram and Twitter as a way to celebrate street-smart ingenuity or mock ironic acts of modern-day heroism.