The Richard B. Spencer meme stems from a live television interview during Donald Trump's 2017 inauguration, where Spencer, a prominent white nationalist, was punched in the face by a masked protester while explaining the meaning of his Pepe the Frog pin. The footage went viral instantly, sparking a massive debate on the ethics of 'punching Nazis' and spawning thousands of remixes set to various songs. In meme culture, the template is used to represent a sudden, physical interruption of a controversial opinion or a moment where reality hits someone harder than expected. It remains one of the most recognizable political viral moments of the late 2010s.