The 'Rey Who?' meme originates from the final scene of the 2019 film Star Wars: The Rise of Skywalker, where an elderly woman asks Rey for her surname on Tatooine. After seeing the Force ghosts of Luke and Leia, Rey responds with 'Rey Skywalker.' The scene was met with polarizing reactions from fans, leading to a surge of internet parodies. In these memes, Rey's response is typically replaced with a pun, a brand name, or a reference to another pop culture franchise. It has become a staple for wordplay, often used to mock the movie's conclusion or to create unexpected crossovers that subvert the dramatic tension of the original moment.