The 'Replay' meme, widely known by its opening line 'Shawty's like a melody,' stems from the 2009 hit single by Iyaz. While the song was a massive commercial success during its era, it experienced a massive ironic resurgence in 2020 across platforms like TikTok, YouTube, and Twitter. The meme often features the song's catchy intro paired with visuals ranging from the character Mordecai from Regular Show to surreal or low-quality 3D animations. It is primarily used to represent the feeling of an inescapable 'earworm' or a thought stuck on a loop, turning a sincere pop ballad into a vessel for internet absurdity and 2000s-era nostalgia.