The 'Rental Mommy' meme stems from the popular anime and manga series 'Rent-a-Girlfriend' (Kanojo, Okarishimasu), where protagonists hire companions to fill emotional voids. The internet took this concept to a comedic extreme, evolving the 'Rental Girlfriend' trope into 'Rental Mommy' to satirize the longing for maternal comfort in a transactional society. It typically depicts a character seeking emotional support or a nurturing figure, only to be reminded that the relationship is strictly professional and based on an hourly rate. Used primarily in anime circles and on platforms like Reddit and Twitter, it mocks 'down-bad' culture and the irony of buying genuine human connection.