The 'Rare Insults' phenomenon gained mainstream traction through the r/rareinsults subreddit, which celebrates insults that are uniquely creative, oddly specific, and linguistically impressive rather than just vulgar. Unlike standard trash-talking, a rare insult often uses bizarre metaphors or hyper-specific comparisons that leave the target stunned and the audience laughing. These memes usually feature a screenshot of an online exchange or a comment section followed by a reaction image expressing shock or respect for the 'murder by words.' It has become a staple of internet culture for highlighting those rare moments when someone gets roasted with surgical, literary precision.