Rage bait refers to content purposefully crafted to elicit anger, frustration, or indignation from an audience to drive engagement through comments and shares. While the concept of trolling has existed since the early internet, rage bait became a formalized term as social media algorithms began prioritizing high-interaction posts, regardless of sentiment. From intentionally wrong cooking tutorials to hot takes on beloved movies, rage bait thrives on the Cunningham's Law principle—that the best way to get the right answer is to post the wrong one. It is now a staple of internet culture, used both by clout-chasers and satirists to highlight how easily online communities can be manipulated into a frenzy.