The 'Rage Against The Machine For Christmas No. 1' phenomenon began in 2009 as a grassroots Facebook campaign started by Jon and Tracy Morter. The goal was to prevent the UK's 'The X Factor' winner from achieving a fifth consecutive Christmas Number One, challenging the perceived corporate monopoly on the music industry. The movement successfully propelled the 1992 track 'Killing in the Name' to the top of the charts, outselling Joe McElderry in a historic victory for online activism. Today, the meme represents collective resistance against manufactured pop culture and is often used to symbolize the power of the internet to disrupt established systems through sheer willpower and humor.