The 'Queen Elizabeth On A Billboard' meme originated from Her Majesty's rare televised broadcast during the COVID-19 pandemic in April 2020. A large digital screen in London's Piccadilly Circus displayed a message of hope and unity alongside her portrait, which internet users quickly identified as the perfect blank canvas for digital manipulation. The meme is primarily used to display ironic messages, life advice, or controversial opinions as if they were officially sanctioned by the British Monarchy. Its popularity stems from the juxtaposition of the Queen's formal image with the often absurd or low-brow humor added by creators, making it a staple for social commentary and internet culture.