This meme features a character named Kento from the 1950s Japanese children's television show 'Ōkiku naru Ko' (Growing Up). The template typically consists of two frames: one where the puppet is looking forward and another where he shifts his eyes away in a side-eye expression. It first gained traction in 2016 as a way to represent feelings of awkwardness, guilt, or the desire to ignore a situation one shouldn't be involved in. It has since become a staple for social media reactions, perfectly capturing that universal feeling of pretending you didn't see something.