The Progressive Insurance Lawsuit Scandal meme centers on a 2012 controversy where the insurance giant allegedly provided legal assistance to the driver who killed one of their own policyholders, Katie Fisher, in order to avoid paying out an underinsured motorist claim. The story went viral after a blog post by the victim's brother, Matt Fisher, exposed the corporate maneuver. In internet culture, the meme typically juxtaposes the cheerful, helpful persona of the company's mascot, Flo, against the grim reality of the legal battle. It is used to critique the perceived hypocrisy of corporate marketing and the lengths to which insurance companies will go to protect their bottom line, making it a staple for social commentary on big business.