The term '#Princeso' emerged as a playful subversion of gendered expectations in Latin American internet culture, specifically gaining massive traction in Brazil. It flips the concept of a 'princess' to apply to men who exhibit high-maintenance behavior, vanity, or simply a desire to be pampered and treated with extra care. Often used alongside photos of men in spa settings, wearing crowns, or acting overly dramatic, the meme celebrates a humorous 'diva' persona. It has evolved from a lighthearted jab at narcissism into a popular self-deprecating hashtag used by men to embrace their sophisticated or 'delicate' side in a comical way.