Pookie originated as a classic term of endearment, but it transformed into a massive internet meme through TikTok and Twitter culture. It is typically used to describe someone cute, a close friend, or even a fictional character in an exaggeratedly affectionate way. The meme gained significant traction with the phrase 'Pookie is looking absolutely fire today,' often paired with wholesome or ironic imagery like Sanrio characters or cute animals. Whether used sincerely or with a layer of Gen Z irony, the 'Pookie' meme represents the internet's obsession with niche nicknames and the performative celebration of loved ones in digital spaces.