The Pokémon Van Gogh Museum Scalper Controversy emerged in September 2023 following a special collaboration between the Van Gogh Museum and The Pokémon Company. The event featured artwork of Pokémon in Van Gogh's signature style and offered a limited-edition 'Pikachu with Grey Felt Hat' promo card. However, the launch was immediately marred by viral clips of scalpers swarming the gift shop, grabbing stacks of merchandise to resell at inflated prices. The chaos was so intense that the museum eventually discontinued the physical distribution of the card for safety reasons. Memes surrounding this event typically highlight the absurdity of adult collectors fighting over cards in a prestigious art gallery, often contrasting the serene beauty of the Impressionist style with the aggressive nature of secondary-market flipping.