Pluey is a popular internet subversion of the beloved children's character Bluey, often depicted with a more frantic, wide-eyed, or 'cursed' aesthetic. While the original show is known for its wholesome family values, the Pluey meme transforms the character into a vessel for surreal humor, existential dread, or chaotic energy. It gained traction in niche meme communities and social media platforms where creators enjoy 'breaking' established icons. Today, Pluey is used to represent moments of intense realization, sudden panic, or simply to lean into the 'weird' side of meme culture, making it a favorite for those who enjoy ironic and avant-garde digital humor.