Pit Viper sunglasses became a massive internet phenomenon by bridging the gap between 1990s retro-futurism and modern 'send-it' culture. Originally launched in 2012, the brand's oversized, neon-colored eyewear became synonymous with a specific persona: the high-energy, extreme sports enthusiast who doesn't take life too seriously. Memes surrounding Pit Vipers often play on the humorous trope that putting on a pair of these shades instantly transforms the wearer into a chaotic, beer-chugging athlete with an unearned amount of confidence and a sudden desire for a mullet. They are frequently used to satirize the 'alpha' outdoor lifestyle or to lean into the nostalgic, high-speed energy that the brand embodies.