The 'Phrasing' meme originates from the animated spy comedy series Archer, specifically associated with the protagonist Sterling Archer. It is used as a verbal exclamation to point out a double entendre or an inadvertently sexual statement made by another character. Throughout the series, Archer becomes obsessed with the term, often getting frustrated when his colleagues stop acknowledging the joke or when they miss a perfect opportunity to say it. Online, the meme is utilized in similar contexts—capturing moments where someone says something that sounds suggestive, serving as a witty and iconic alternative to the classic 'that's what she said' joke.