The Perry Bible Fellowship (PBF) is a seminal webcomic created by Nicholas Gurewitch, first appearing in the Syracuse University newspaper in 2001. Renowned for its juxtaposition of innocent, vibrant art styles with morbid, ironic, and often macabre punchlines, PBF became a cornerstone of internet culture during the mid-2000s. Unlike standard memes that rely on a single image, PBF templates often involve multi-panel setups where a character's optimism is brutally dismantled in the final frame. Its usage in meme culture typically involves re-captioning the dialogue or adding labels to highlight real-world disappointments, sudden realizations, or the 'bait-and-switch' nature of modern life.