The Pennywise in Sewer meme, often referred to as 'Pennywise Luring Georgie,' stems from the opening scene of the 2017 film adaptation of Stephen King’s IT. In this chilling moment, Pennywise the Dancing Clown peers out from a storm drain to lure young Georgie Denbrough toward his demise. Online, the image became a viral sensation as a template for temptation. Users typically edit the scene by adding text to represent something highly desirable—like free pizza, tax returns, or video game releases—being offered by the creepy clown to lure unsuspecting victims into the sewer. It has since become a staple format for portraying hilarious or dangerous temptations.